Answer Engine Optimization
Track and optimize your brand's visibility across AI answer engines like ChatGPT, Perplexity, and Gemini.
Answer Engine Optimization (AEO) tracks how visible your brand is across AI answer engines — ChatGPT, Perplexity, Gemini, and others — and recommends how to improve that visibility.
What it does
Section titled “What it does”- Monitors whether and how your brand shows up in AI-generated answers.
- Tracks visibility over time across engines.
- Recommends content and positioning changes to improve how answer engines represent you.
Why it matters
Section titled “Why it matters”As buyers increasingly start research inside AI assistants, being cited in those answers matters as much as ranking in traditional search. AEO gives you a measurable read on that surface.
Running it
Section titled “Running it”AEO is surfaced as a report. Open it from Reports to see current visibility and recommendations, and schedule a routine to track changes over time.