Agents
Agents are purpose-built AI workers that carry out a specific marketing or sales task, reading from your knowledge hub and connected sources.
An agent is a purpose-built AI worker focused on a specific task — analyzing a Google Ads account, drafting a LinkedIn post, enriching a lead, or auditing a site’s SEO. Agents are the unit of work in Strive.
Your workforce
Section titled “Your workforce”The agents available to you appear in My Workforce. Each agent has a clear job, a description of what it does, and the sources it needs. You run an agent on demand, or put it on a schedule as a routine.
Browse the full catalog in the Agents overview.
How agents work
Section titled “How agents work”When an agent runs, it:
- Reads relevant context from the Knowledge Hub and any connected sources.
- Performs its task — analysis, generation, enrichment, or automation.
- Produces a report with its findings and recommended actions.
Chat-enabled agents
Section titled “Chat-enabled agents”Some agents support follow-up conversation. After the Google Ads Campaign Analyser runs, for example, you can ask it to explain a finding or drill into a specific campaign. Look for the chat affordance on the agent’s report.