Introduction

An overview of Strive — the AI agent platform for marketing and sales automation — and the core building blocks you'll work with.

Strive is an AI agent platform for marketing and sales automation. It lets your team deploy AI-powered agents that analyze ad campaigns, generate content, enrich leads, and automate the repetitive work that fills a marketing and sales week.

Instead of stitching together point tools, you describe what you want in plain language and Strive coordinates the right agents, data sources, and schedules to deliver it.

The building blocks

Strive is organized around a few concepts that work together:

Agents — purpose-built workers for a task, such as the Google Ads Campaign Analyser or SEO Audit.
Chat — a conversational surface where you ask questions, run skills, and hand work to agents.
Skills — reusable instructions your agents can run, invoked with a / command in chat.
Routines — agents on a schedule, delivering results to your inbox and channels without you lifting a finger.
Knowledge Hub — the shared source of truth every agent reads from.
Reports — the insights agents produce, viewable and editable in one place.

How it fits together

A typical Strive workflow looks like this:

You connect your tools (Google Ads, HubSpot, Slack, and more).
You describe an outcome in chat, or pick an agent from your workforce.
Strive runs the work — reading from the knowledge hub and your connected sources.
Results land as a report and, if you scheduled it, as a recurring routine.

Where to go next

New to Strive? Follow the Quickstart.
Setting up your workspace for the first time? See Onboarding.
Want the conceptual map? Start with Agents.